One of the biggest advantages of creating a targeted Squidoo lens is that it’s way more easier to rank it in the major search engines since it’s an authority site. There are some SEO basics as well as unique factors to consider due to the nature of a lens, and we will try to cover both in the article.
Search engines are getting more and more relevant when serving results to their users, especially Google. One thing is for sure, Google still thinks highly of video content, and that fact should not be ignored by you. This one is very easy, put excellent video content embedded on your Squidoo lens, and make it good so people watch the whole thing. Do not neglect your backlinking because that will help rank your lens and keep it in place. Naturally you cannot promote somebody else’s site, since Squidoo seems to frown on that – so be sure to place a video you have made, etc. There is great value when your lens does not look like everybody else’s because people will tend to stay longer and read.
Some people only use lenses for backlinking purposes, but you can get decent targeted traffic if you can rank your lens. Always make sure your main lens keyword has good monthly volume plus the competition is not too heavy. Even if you ultimately are unable to rank highly on the first page, you can still get backlink value from the lens. You will almost be forced to choose a highly specific keyword phrase simply because of the URL availability issue. People are always looking out for new and interesting ideas and if they find these on your lens, you won’t have any problem attracting the targeted attention. You will have better results if you avoid casting a wide net and being rather narrow, instead. Let’s say you are writing a squidoo lens about something specific such as the porous paving niche then you need to research your subject carefully, then write an article with sufficient quality content and maintain the lens on a regular basis by adding new content to it and extra modules. This should keep your readers coming back.
All of your lens content can be published using the RSS feed Squidoo module, and that is something you should also use for backlinks, as well. Just be sure that any time you deal with RSS it needs to be specific for your particular lens. There are very many RSS directories and other sites where you can submit your feed, and that will help with some backlinks, too.
There are many things you can do with your Squidoo lens to help it rank, but more of all be sure to backlink it. Everything you do matters, and that is another parallel to ranking any other kind of site.