If you have a successful Handbags shop like Gucci Handbags and desire to increase Juicy Couture Handbags to your merchandise mix, you couldn’t pick a hotter brand. Founded in 1994 by Gela Nash and Pamela Skaist-Levy, Juicy Couture has grow to be one of the trendiest companies on the vogue scene, marketing everything from totes to a wildly popular signature charm bracelet. Juicy Handbags currently designs for men and children, so if you like fashion, you’re ready to do whatever it takes to get JC on your racks.
Guidance.Things You’ll Need:
Create yourself as a preeminent retail shop carrying name brands that appeal to a selection of customers, specifically young men and women who generally shop for trendy new seems. Be certain the designers your store sells are on a par together with the Juicy Couture brand, not mass-produced Handbags sold to big box stores and discounters.
Develop a strong financial history and marketing presence in your geographic area. Get ready to offer profit and loss claims and other financial records to prove your store is a productive, high-end retail boutique that carries big-name vogue collections, as Juicy Couture lists it’s strongest competitors as the Tommy Hilfiger Corporation, Polo Ralph Lauren Corporation, Sean John Handbags, Inc. and Calvin Klein, Inc.
Write a proposal for adding the Juicy Couture line to your store’s marketing mix. Include a competitor analysis, long-range financial projections, goals and sales history. Contact the Liz Claiborne, Inc., owner of the Juicy Couture brand since 2003, to find out if your store meets the criteria for shops that want to carry the Juicy Couture line.
Anticipate roadblocks. Check to see if there’s already a Juicy Couture boutique in your city as owned and operated JCs bring in the highest profit margins. Corporate decision-makers aren’t wild about lots of mainstream stores carrying the brand, as marketers would choose to ensure the line has a certain amount of exclusivity.
Keep abreast of Juicy Couture brand news, moves, line extensions and expansions as you negotiate with Claiborne to offer the line. Present an fascination with the corporation to endear yourself to the people you’re trying to impress. Enter into a contract with the corporation once you’re deemed a beneficial risk, and you’ll speedily uncover why, despite economic ups and downs, the Handbags company has captured the imagination and dollars of picky shoppers for whom style is everything.