What is meant by “link popularity” can get much more complex, which is discussed further in this article. Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site. When looking through this list, you may find strategies that are subject to abuse. Which is similar to one way link building. Also, keep in mind that though it isn’t always stated explicitly, we’re always referring to “related” and “important” or “authoritative” sites as our targets.
If the link is particularly important to you, call them personally or write them a letter or send a fax to show them you’re serious. Now visit those pages and ask the site owners if they will link to you. They must have links from other sites like yours, and they must have the ability to make changes to their own site. This is also similar to one way link building membership. Manually search for Web sites that have the same theme as your Web site.
Automating the task is asking for trouble, especially if you haven’t reviewed the site before asking for the link. But what if it does? What if the search engines check if your site leads back to them? What if they give 1% boost if you do? Would 1% matter if everyone else had 99% relevancy and you got an extra 1%? Hmmm, something to ponder. If you are niched or focused on one aspect of marketing, then also look to that for your directories. They read the popular search engine boards.
If you are linked to by a spammy link farm, you get a penalty. Once you start working with other Webmasters, it’s surprising what synergies may develop. Include in your article sig file (or credit box) your site link and an enticing description. If you’re asking someone for a testimonial, tell the Webmaster to whom you’re writing that you’re willing to put a link to their site under their testimonial if they’re willing to reciprocate.
See if you can get the first third of the article listed on their site with a keyword rich text link leading back to your site where they can find the rest of the article. Sometimes this can be similar to unusual link building to many people. A sure fire way to increase link popularity is to have a high quality newsletter or article section on your site.